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Case studies

Read snapshots of the campaigns, projects and briefs that showcase our sector specialisms and demonstrate just how seriously we treat evaluation.

Sectors
Business & industry

Boosting digital engagement through white papers

Global surveillance business Synectics tasked us with developing a content-rich campaign to reflect its specialist knowledge in four key sectors and boost digital engagement. The brief resulted in an online white paper series that fuelled ministerial speeches, became a reference for industry analysts and led to Synectics' most successful direct mail ever.
Business & industry

Helping businesses benefit from the apprenticeship levy

This content-led campaign aimed to demystify this confusing topic and raise awareness of the new opportunities. It delivered the highest social media engagement of any executive education campaign.
Public information & consumer

Delivering behaviour change at a hyper-local level

This was a pilot programme for United Utilities to test the impact of a hyper-local campaign on problem behaviour - flushing and pouring the wrong things down the drain. It delivered exceptional results: sewer surveys conducted before and after the campaign showed there had been a 90% reduction in the flushing of wet wipes.

Business & industry

Thought leadership that delivers business impact

High-quality thought leadership content is a key element of business to business PR – allowing you to build trust and credibility with hard to reach audiences, at the highest level. Our senior team has an unparalleled track record of success in the UK and internationally.

Public information & consumer

Kick-starting the affordability discussion in the North West

Out of the top 100 most deprived areas in the UK, 48 are located in the North West. Many of United Utilities' customers are in debt or struggling to make ends meet. These individuals want to pay their way, but without the right help end up falling behind on bills and getting into greater difficulty.
Health & social care

International profile delivers a compelling health message

An international media relations campaign that raised the profile of healthcare app – Miiskin - on several continents and aligned the technology with an important public health message.
Health & social care

Driving social change through Facebook

A cost-effective social media campaign that delivered measurable results within a tight timeframe.
Public information & consumer

Met Magazine: A masterclass in brand journalism

Manchester Metropolitan University's Met Magazine uses stories of success to encourage more people to become ambassadors and advocates. We worked with MMU to help unlock PR benefits through brand storytelling, ensuring Met Magazine, reaches its full potential as a marketing tool. This was recognised by the CIPR NW in 2017 as it secured the Gold award for Best Publication.
Health & social care

Raising awareness among GPs

This innovative campaign used digital and social media to communicate directly with a hard-to-reach audience – family doctors. Brand awareness of Pharmacy2U rose 10% in a year.
Public information & consumer

Public safety campaign

Swimming in reservoirs can kill – this was the serious public safety message behind this imaginative but hard-working campaign. In just two months, we gained the support of 50 frontline organisations for United Utilities’ campaign – through them, reaching young people across the North West.
Health & social care

National profile through thought leadership

This was an intelligent campaign that created stand-out in the crowded NHS news agenda. Through original research, we enabled EMIS Group to take ownership of a topical issue and contribute new thinking to the debate.
Public information & consumer

National profile for a challenger brand

Arden University wanted a programme of PR activity to: challenge perceptions of online learning amongst students and academia; build national profile; and strengthen its reputation as a quality provider of UK university qualifications by distance learning. This education campaign received full marks with impressive coverage from a standing start.
Health & social care

‘Caring tech’ brand launch

A creative content marketing campaign that drove website traffic, raised profile and increased customer sign-ups for assistage, a new brand in the competitive 'caring tech' space.
Business & industry

Compelling content delivers sales leads

Like many specialist businesses, Wheelabrator’s stories of innovation and imagination are complex and technical. Through a structured content programme, we captured and shared those stories with an international audience – engaging customers and delivering sales leads.

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